Ridgewood branch is YMCA’s pilot in national re-branding campaign Read more: Queens Ledger – Ridgewood branch is YMCA s pilot in national re branding campaign

David Bonilla

by Daniel Bush

Starting in Ridgewood, the YMCA is re-branding its image one branch at a time.

The association, in the midst of a push to update its programs, chose the Ridgewood branch to launch its nationwide improvement effort in New York City.

The Catalpa Avenue facility is scheduled to reopen later this year after a long and costly makeover.

When it does it will be the city’s first YMCA branch to feature the association’s new logo, revamped youth offerings and health conditioning services for members. The city’s other locations will make the transition next summer.

“It’s really a blank slate there,” YMCA spokesperson Kevin Shermach said of the Ridgewood branch, which has been closed during a years-long reconstruction project. “We have a second chance to make a first impression.”

The re-branding effort is about more than the logo, which Inflatable Tent For Sale has been slightly reworked with a new set of color schemes. Shermach said the YMCA will introduce improved supportive services for members seeking healthier lifestyles.

A cornerstone initiative will be Y Personal Fitness, a new, 12-week program that helps people establish a regular exercise schedule. YMCA staff will receive updated training to run the new activities, Shermach added.

The Ridgewood YMCA is in the final stages of a multi-million dollar renovation. The facility has added several thousand square feet of space, a computer lab, teen center, state-of-the-art health and wellness center and a renovated gym, among other improvements.

Jack Lund, president and CEO of the YMCA of Greater New York, said the branch offers the community a sneak peek into the association’s future.

“While we have been serving the Ridgewood and Glendale communities for decades,” Lund said in a newsletter, “the reconstruction and renewal of this building gives us a blank slate to reaffirm our commitment to the kids, adults and families here, while fine-tuning some of the strategies we’ll implement in all of our Y’s late next summer.”

via Queens Ledger

Share

631 thoughts on “Ridgewood branch is YMCA’s pilot in national re-branding campaign Read more: Queens Ledger – Ridgewood branch is YMCA s pilot in national re branding campaign”

Leave a Reply

Your email address will not be published. Required fields are marked *